Limited Edition

VeeCollective X Goop

The bag is dyed in goop’s signature color code, a feature that extends to the detachable pouch. The shoulder strap is imagined in a complementary tonal color, adorned with goop’s recognizable logo.

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About goop

goop is a wellness and lifestyle company founded by actress Gwyneth Paltrow in 2008. The brand has gained attention for its unique approach to promoting health and well-being. goop started as a newsletter, offering readers insights into Paltrow's personal life and recommendations on various products, recipes, and health practices.


Over the years, goop has evolved into a multifaceted brand that encompasses an online platform, retail stores, and a product line. The company is known for its commitment to promoting clean and natural living, featuring products that range from beauty and skincare items to fashion, home goods, and supplements. goop has also produced its own line of wellness products, including dietary supplements and wellness-focused items.